I am a student of influence and persuasion. Dr. Cialdini is the world’s leader on research in this arena. I have had the privilege of working with him in person and have a personally signed copy of this book in my possession.
I would recommend this book to anyone who is ever in a situation where you are either the deliverer or recipient of a message in which persuasion is necessary.
“The guiding factor in a decision is often not the one that counsels most wisely; it’s one that has recently been brought to mind.”
Dr. Robert CialdiniTweet
Examples: Parents, employees, students, CEOs, salespersons, human beings, etc.
If you find yourself in any of those categories, read this book. What you are exposed to before a message has a massive impact on how you will receive the message.
Reading this book altered the way I think about my work as a public speaker. It informed a bunch of the training programs I facilitate. It changed the way I parent my children.